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02 · Crash test
Product crash test: put your solution in front of French property managers
At least 10 French property managers, matching the personas we define together, test your product in recorded sessions. You see exactly how your solution fits, or doesn't, into their daily work.
Run for Tyllt before launch · Field interviews for Neat
Why a crash test
Your product works. But does it work for French managers?
French property managers have their own tools, habits, regulations and constraints. Features that sell in the US or Spain can fall flat in France, and small details can block adoption.
A crash test shows you, in their own words, what convinces them, what confuses them and what is missing, before you spend on marketing and sales.
How it works
About two months, from personas to recommendations
- PersonasWe define and validate together the profiles to test: size, property type, region, current tools.
- RecruitmentI recruit at least 10 matching French property managers through my network.
- Recorded sessionsEach manager tests your product and shares their reactions, on video.
- SynthesisPatterns, blockers, objections and recommendations, presented to your team.
Deliverables
Everything you need to act
- Video recordingsEvery session, so your product, sales and marketing teams can see French managers use your product.
- Full transcriptsSessions are run in French; transcripts make every comment searchable and shareable.
- A synthesis with recommendationsWhat to fix, what to highlight, how to position and price your offer for France.
- Persona insightsHow each profile reacts, to focus your launch on the right segments.
“The Zoom sessions gave us a huge amount of feedback and constructive comments on our offer, which helped us improve our product and the way we present it, for better sales efficiency.”
Testimonial translated from French.
Pricing
A fixed quote, agreed upfront
Depending on the number of managers, personas and sessions. You receive a fixed quote after a first call.
Contact
Let's plan your crash test
Tell me about your product and your plans for France. I'll get back to you personally. Prefer to talk it through? Book a call.
- A personal reply, never an automated sequence
- Based in Aix-en-Provence, working remotely with teams worldwide
- Fluent English, native French
FAQ
Who are the property managers?
Professional French property managers and conciergeries recruited through my network, selected to match the personas we validate together: size, type of properties, region, tools used.
How many managers take part?
At least ten, with varied profiles. We can include more if you need to cover several segments.
Do sessions take place in French?
Yes, sessions are run in French, so managers speak naturally. You receive full transcripts and a synthesis in English.
How long does it take?
Around two months, from persona definition and recruitment to the final synthesis.
Will the managers know which company is behind the product?
It depends on your goals. Sessions can be run blind, without revealing your brand, to get unbiased feedback on the product and its positioning.
How much does it cost?
The crash test is priced on request, depending on the number of managers, personas and sessions. You receive a fixed quote before we start.