Home › French market audit
01 · Audit
French market audit: know the market before you invest in it
Is France the right next market for you? What will it take to succeed? I help you understand the French short-term rental market, challenge your vision and measure the gap between where you are and where you need to be.
Market studies and go-to-market work for Neat, Avantio, Rental Ninja and Yaago
Who it's for
International companies with France on their roadmap
- Software companiesPMS, channel managers, pricing tools, guest experience and operations software.
- Service providers for property managersInsurance, smart locks, deposits, cleaning, security, payments.
- Companies already present but not growingYou have a few French customers and want to understand why it doesn't scale.
What we look at
Four questions, answered with facts
What does the French market look like?
Who the property managers are, how they are organised, which segments matter, how they buy software and services.
Is your vision right?
I challenge your assumptions about French customers, pricing and positioning, before the market does it for you.
What is the gap?
Product, integrations, language, pricing, legal context, sales process: what you have versus what it takes to compete in France.
What is the real potential?
Target segments, competitors, partners and a realistic view of the opportunity, so you can decide with confidence.
Deliverables
Decisions, not just a report
- A clear picture of the French marketSegments, customer profiles, buying habits and the regulatory context.
- A competitive mapWho you will be compared with, and how they win.
- A gap analysisWhat to change, add or adapt before launching, ranked by priority.
- A potential assessmentWhere the opportunity is, and where it isn't.
- A go / no-go recommendationWith the next steps if you decide to go.
How it works
A structured mission of around two months
- Kick-offYour goals, your product, your assumptions and the questions we need to answer.
- ResearchMarket and competitor analysis, informed by 18 years in the French industry.
- Field inputConversations with French property managers and ecosystem players.
- RestitutionFindings, gap analysis, recommendations and next steps, presented to your team.
Pricing
A fixed quote, agreed upfront
Each audit is scoped to your product and your questions. You receive a fixed quote after a first call, before anything starts.
Contact
Let's scope your audit
Tell me about your product and your plans for France. I'll get back to you personally. Prefer to talk it through? Book a call.
- A personal reply, never an automated sequence
- Based in Aix-en-Provence, working remotely with teams worldwide
- Fluent English, native French
FAQ
How long does the audit take?
Around two months, depending on the scope: number of products, target segments and depth of the competitive analysis.
How much does it cost?
The audit is priced on a case-by-case basis, after a first call to define the scope. You receive a fixed quote before we start.
Do we need to be ready to launch in France?
No. The audit is precisely meant to help you decide whether, when and how to enter the French market, before you commit budget.
Will you sign an NDA?
Yes, on request, before we discuss your product, roadmap or figures.
What happens after the audit?
You can run the plan with your own team, test your product with French managers through a crash test, or build a full go-to-market strategy with me.