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French SEO and content strategy, website localisation, ambassador programme, events and partnerships.
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03 · Strategy
Go-to-market strategy for the French short-term rental market
A complete, prioritised plan to launch in France: what to say, to whom, through which channels and with which partners. Built on 18 years in the French market, not on a template.
French marketing for PriceLabs since 2017 · French launch of Nuki · SEO for Minut in France and Spain
What's included
Every lever you need to launch in France
A website in proper French
Not a translation: a site that sounds native, uses the words French managers use and answers the questions they actually ask.
Sales pages that convert
Pages built for French personas, with the right proof, objections handled and clear calls to action.
Personas and messaging
Who to target first, what they care about, and how to position against the competitors they already know.
Partnerships
PMS and channel manager integrations, professional associations, co-marketing. The partners French managers trust.
Visibility
Industry media, events, roadshows, webinars and influencers. Where French managers get informed, including my own media, Welkomz.
SEO and GEO
Be found on Google in French and cited by AI assistants when managers look for a solution like yours.
Deliverables
A plan your team can execute
- Target segments and personasPrioritised, with the messages that work for each.
- Website and sales page recommendationsStructure, content and key pages, written or reviewed in native French.
- A partnership and visibility planWho to approach, in which order, with which proposal.
- An SEO and GEO roadmapKeywords, content and mentions to build visibility.
- A prioritised action planWith quick wins, milestones and the metrics to track.
Results
What it looks like in practice
Nuki
Launch of the brand in France, a free video training as lead magnet, B2B account management and roadshows.
200+B2B accounts managed
~€1Msales generated in 6 years
After the strategy
Execute it your way
Your team executes
Sparring partner
One two-hour call a month to review your actions and results, challenge your choices and keep you on track. From €1,200 / month.
Learn more →
I execute for you
Fractional French marketing lead
I join your team a few days a month to run your French marketing: content, SEO, events, partnerships. As I have done for PriceLabs since 2017.
Let's discuss →Pricing
A fixed quote, agreed upfront
On request
Scoped to your product, your segments and your ambitions. You receive a fixed quote after a first call.
Contact
Let's build your French go-to-market
Tell me about your product and your plans for France. I'll get back to you personally. Prefer to talk it through? Book a call.
- A personal reply, never an automated sequence
- Based in Aix-en-Provence, working remotely with teams worldwide
- Fluent English, native French
FAQ
Do you write the French content yourself?
I can write it, or review and rewrite what your team or translators produce. French property managers immediately spot a translated website; the content has to sound native and use their vocabulary.
Which partners do you mean?
PMS and channel managers you can integrate with, professional associations, French industry media and events. I know most of these players personally.
What is GEO?
Generative Engine Optimization: making sure your brand is cited when French managers ask ChatGPT, Perplexity or Gemini which tool to choose. It complements classic SEO on Google.
How much does it cost?
The strategy is priced on request, depending on the scope. You receive a fixed quote after a first call.
Can you execute the plan for us?
Yes. You can keep a monthly sparring partner while your team executes, or hand me the execution as your fractional French marketing lead, as I have done for PriceLabs since 2017.