Romain Giacalone, 18 years in the French short-term rental market

Background

Key milestones

1. 2008–2012RueDuCommerce

   SEO manager, then social media manager at one of France's largest e-commerce websites.

2. 2013Docteur Folimage

   Founded my marketing consultancy, specialised in tourism, hospitality and proptech.

3. 2014Best Airbnb host in France

   After several years as a host.

4. 2015Airbnb

   Host workshops in the South of France with the Airbnb France team.

5. 2015–2016Tourism Authority of Thailand

   E-tourism strategy for the national tourism office, over 20 months.

6. 2016Published author

   A book of advice for Airbnb hosts, published by Éditions Maxima.

7. 2016–2019StayInProvence

   Founder and CEO of a property management company in Aix-en-Provence, managing up to 45 apartments and luxury villas.

8. 2017–2023Nuki

   B2B marketing lead for France: brand launch, 200+ B2B accounts, around €1M in sales generated.

9. Since 2017PriceLabs

   Regional marketing for France: SEO and content strategy, ambassadors, events and partnerships.

10. Since 2020RentalReady

    Marketing and communication: website, SEO content, events, partners.

11. 2022–2025Minut

    SEO and content strategy for France and Spain.

12. Since 2023Welkomz

    Founder of the French media for short-term rental professionals: articles, podcast, newsletter.